blah blah blancome!

“hypnose senses, true mix of feminity, seduction and french charme is embodied by dw, a young woman in the spirit of her time. […] dw perfectly expresses the Hypnose Senses Woman, this kind of witty, free hair, wearing only little make-up and sublime woman who will send the most sensual message to the man she loves“… oh my, let me go vomit and come back! meanwhile i’ll post the pic… (thanks to ada looo at tfs)


aaww, done… :ppp okay, as we say in italian: nothing new under the sun. we all know what the ideology of cosmetic industry is: a woman must be beautiful to be liked by men. as an italian citizen i can add: she must be beautiful to be liked by men who have the power and can give her a career. we have a dubious minister for equal oppurtunities (mara carfagna) with a dubious relationship with our grotesque premier to show it. but that’s not what i want to talk about today, even if certainly my reactions are deeply affected by the peculiar grotesque scandal about our… our?! their premier!

what i’m more interested in is how this ideology… or maybe i should call it rhetorics, since ideology is a too refined concept and needs a reflection that is beyond the reasons and aims of marketing. so, i’m more interested in how this rhetorics of women-aimed-to-men’s beauty affects daria’s modeling. of course i’m not talking about daria as a person, even if i would be certainly curious to know how this steady compromise between being and appearing, between real personality and public role affects her. i can see something kind of *schizofrenic* in it, but maybe that is just the first step to modeling: only if you accept it – or at least tolerate it -, you can go on and make money with your job. or maybe it’s just me, with my old fashioned humanist approach to life – but i must confess i’m everything but an ideologic purist!! anyway, i wonder if after a while, the more you, model with a brain, grow up, the more it is hard to tolerate, the more you look for a balancement between job and yourself, money and intimacy.

again, that’s not what i want to talk about! what interests me is the relationship between a sentence like “a woman […] who will send the most sensual message to the man she loves” and airbrushing. of course airbrushing is not for daria only, it’s everywhere, but i think that sentence is the best reply to the discussion at the previous post. this picture isn’t the worst, but certainly it makes hers a flawless feminine face. which means – in my opinion – to remove daria’sĀ  peculiarity as a model: her gender daring body language, which makes everything much more evident than for other models. if you want her to represent a message like that, you have to totally delete signs of ambiguity and imperfection. so you’ll have a delicate yet incisive conception of woman whose effort to be beautiful is exclusively aimed at men’s pleasure. sometimes i think that the difference between cosmetics advertisments and the victoria’s secret parade of bottoms and boobs is a degree of honesty, like in the end v’s is just the degree zero, with no hypocrisy, of the mainstream conception of woman nowadays – or since the beginning of humankind?!?!

anyways, after this maximum question, enjoy the hypnoses sense videos at the lancome site (link posted by ada looo), that are a pleasure for everybody’s eyes! the making of is now available at youtube too:

8 Responses

  1. Gosh how old are you? Do you live with alice in wonderland? Come back to the real world!

  2. oh finally some hater again!! šŸ™‚

    but it would be appreciated if you articulate your position instead of insulting only, otherwise there’s no development in the discussion!
    a reply like yours is too easy, there’s no argumentation. i want a debate, not a dialogue between deafs!

  3. I think you have a very romantic view of things.
    The evil “will send the most sensual message to the man she loves”-fact :p
    Isn’t it ilke that?
    Women loving men and the will to do anything in order to please them?
    I think the main thing they forget is a word called “charisma”. That something that can not be explained, but sometimes caputred in pictures.
    Isn’t airbrushing/photoshop not just another form of art? Good/bad how you would like to call it…-
    Another piece of art that shows beauty like other people see it. If you can not agree with their perception of beauty it’s simply another taste. But yes airbrushing is pervers anyway, especially if you know the look of the orignial face…-
    Again to those women who try to please men. Maybe they forget that the outside should be a nice accessoire. But who will blaim them?
    Half of the world goes after looks…- sad but true.
    It’s just interesting how those lancome people try to “catch entire” beauty or at least how they think the mass of buyers would see it..^^

  4. thanks for your reply. i will reply on my turn tomorrow.

    i hope it’s clear that my reflections are not just about daria, who is doing her job and whatever. i have some questions about women, beauty, mainstream conception, and yeah also about models’ perception of all this. but i don’t have really an answer about it. and i’m very happy if someone wants to discuss about this subject.

  5. Thank God for some music and Daria’s voice is a nice addition (although I never realised how deep it is). Honestly, I felt like I was watching pornography or something with the “stolen” makings off videos with Daria acting all sexy and everything being silent (not that I would consider any of Daria’s work pornographic; if you have no idea what I mean then please disregard this comment).

    I can’t join in the discussion above since I don’t understand what it’s about exactly. I assume it is the age old discussion about the link between modeling and the objectification of women. I agree with Lala that eword does have “a very romantic view of things” but there’s nothing wrong about that. Sensuality and beauty are universal concepts and maybe you’d be happier if the advertisement read: “send the most sensual message to the PERSON she loves”.

  6. yeah, daria’s voice is rather deep and nasal (patato effect?!), but it’s certainly a very beautifiul voice, one of her best features.

    well, me neither, i don’t know what the discussion is about actually! šŸ˜€ maybe it’s just a premestrual discussion! or maybe just the theme of the 3rd paragraph, the link between message and airbrushing! yet, you used some keywords in your comment, latest anon.

    i can accept the word “romantic”, but in its original meaning, referring to the 19th cultural movement, when the conflict between individual and society and the conflict between fine souls and commercial issues arose.
    i prefer considering myself as a humanist with a necessarily critical approach to contemporary world and interests linked with cultural studies. so, after 4 years following daria’s career as a sort of symbolic form of our times, i can say this blog is a clumsy cultural study!

    one can think there’s a disproportion between havings such an approach and writing a blog about a model, and certainly there is. cos i’m afraid most of readers interested in daria may have a very different educational background and not appreciate a reflection on the social meaning of a campaign or the treatment of woman in it. which are my main interests, after all. cos again, after 4 years, there’s little to say about daria herself: we all know she’s pretty and talented, which kind of woman she embodies and stuff.

    anyways, last 2 things:
    1) now i’m on vacations so i can read all the cultural studies i need to make my reflection a bit more coherent and hopefully reduce conflict between humanism and goods! but don’t worry, i will spare you readers from developments of my thought!!!
    2) i wonder what the first anon meant with the reference to ‘alice in wonderland’. if s/he meant to say i live in a fairy-world, i’m afraid s/he made the wrong example. alice is having a dream that come from things she has actually lived in her life, so there’s a huge communication between wonderland and real world. out of metaphor, if i live in wonderland, it means my mind elaborates things of this world, there’s no separation.

  7. I have another question:
    Culutural studies sound very interesting!
    Is it a special study in university?
    (or just courses anyone can visit/read books about??)

  8. cultural studies are a humanistic discipline concerning – as it may be suggested by the name itself – the critical study of cultural habits of societies. it’s a sort of interdisciplinary discipline and i think also fashion studies may be considered as a part of it. and of course you can study those at the university.
    in italy they aren’t very developped yet, cos we are academically very conservative! personally, i’m experiencing a shift from literary criticism to them, cos i can better balance my interest for high culture with my pop side!

    key words may be cultural industry, heterodirection of minds, erotisation of goods, non-places, society of spectacle… i suppose, all those concepts my haters don’t know very much! :ppp

    you may know more if you make a google search typing ‘cultural studies’.

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